Broker Check
Lori M. Flood

Lori M. Flood

Advisor Assistant

331.229.4039

Lori@EtiquetteFinancial.com

When people ask what I do, I tell them I'm the person who makes sure nothing falls through the cracks. I studied at the University of Illinois, but honestly, the most valuable lessons I've learned have come from understanding what clients actually need when they reach out to a financial firm.

I answer the phones. I prepare the reports our advisors rely on. I handle the logistics that keep our practice running smoothly. These aren't the tasks that get headlines, but they're the ones that determine whether a client's experience is seamless or frustrating. I've built my role around making sure it's always the former.

What keeps me engaged is the puzzle of it all. Every day brings different challenges, different questions, different priorities that need juggling. I've gotten good at reading between the lines when someone calls, figuring out whether they need an immediate answer, a scheduled callback, or just reassurance that someone's paying attention.

I'm not the person giving investment advice or building financial plans, but I am the person making sure those things happen efficiently and that clients feel supported throughout the process. That's the role I've carved out for myself, and I take genuine pride in doing it well.